Garth Midgley and I could be besties for our love of lip-smacking treats and sensory experiences.
Marketers have long understood the power of connecting with our five senses. Right now, they’ve got people ideating, researching and developing our next big sensory experience.
The greatest sensory experience
What marketers don’t yet know, though, is the greatest sensory experience is staring us in the face. It lies, I reckon, in bringing sensory imagery to our everyday conversations, in and outside of work.
Storytellers have long used sensory imagery to connect readers’ five senses to introduce a scene or happening, create a theme, mood or character. Sensory imagery is to great storytelling what HP or BBQ sauce is to a bacon and egg roll.
Turbo charge conversations
Everyday, we could use storytellers’ wisdom and turbo charge our conversations through sensory imagery. Our interactions would suddenly become engaging.
You see, we’d now have to consider the other person before speaking and what words might touch and move their senses to convey information, good and bad.
Sensory imagery wording would also show our emotion for the stuff we’re chatting about.
The bottom line: before talking, we’d be thinking how to best create a feelgood factor in others and how to show a little of who we really are. Creating the feelgood factor would have to include stimulating positive gut or heart feelings in other people. Cue our multi senses.
Scientific American says our gut is our “second brain” because it influences our mood and wellbeing. And, we know the hidden role our heart plays in everyday encounters with other people. Well, some people attract us, while others repel.
Sensory imagery conversation revealed
In case you think using sensory imagery conversation is just to be nice, think again. Using words to create a feelgood factor in others helps build our personal brand, influence others and may encourage deeper connections.
What’s more, sensory imagery conversation allows us to become our better selves everyday. If adopted it would surely mean an end to oxygen thieves and petty tyrants like the “cast” of US Real Housewives franchise or Kyle Sandilands who use words to cut others down so they can build themselves up.
Those people, who also lurk outside reality shows and media, would become extinct, like dinosaurs, Miley Cyrus’ common sense and maybe the upcoming Real Housewives of Melbourne, in a world seeking to create positive change.
Fasten your seatbelts
You’ve probably already guessed that what I’m calling sensory imagery conversation has nothing to do with manipulating others or painting too rosy or too positive a picture through conversations. Those behaviours are stoopid.
I encourage storytellers everywhere to start a global trend in using sensory imagery conversation. Sure, it’s an unconventional big idea of mine and maybe it needs a little more polishing.
Although, I reckon history has plenty examples of what was once considered unacceptable, weird or quirky eventually becoming mainstream. Bring on the Chocorn.
- What do you think of using sensory imagery in everyday conversations?